Marketing your tourism business
Your marketing and brand represent the face of your business. Ensure effective marketing and promotion of your products and services.
Successfully marketing your tourism product
Tourism and Events Queensland (TEQ) provides resources to shape your marketing activity for consumers, media and the tourism industry. Find support for marketing your tourism and event experiences.
Queensland marketing campaigns and opportunities
Explore TEQ's current and upcoming marketing campaigns and advertising opportunities.
Learn about the Australian Tourism Data Warehouse and how to engage your business.
Digital marketing
With more customers booking online, a digital marketing strategy is essential. Activities include websites, online advertisements, social media, e-newsletters, and search engine optimisation (SEO). Read more about digital and online marketing.
Working with media
Access Tourism Australia's practical guide to public relations and generating publicity for your brand (PDF, 2.3MB).
Marketing and promoting your tourism business internationally
Refer to the Tourism Trade Ready Program for insights into international traveller preferences and advice on developing marketing plans.
Online marketing for businesses
Discover effective online marketing strategies using social media, blogs, and mobile applications.
Get tips from Tourism Australia on social media engagement.
Image and video library
Access free, commercial-grade imagery from TEQ and Tourism Australia for digital and promotional materials:
Applying for a tourist or service sign
Learn how to apply for tourist or service road signs to direct visitors to your attraction/s.
Also consider...
- Learn effective marketing techniques and product promotion.
- Collaborate with Tourism Australia to grow your tourism business.
- Explore workshops, webinars, and industry events for hospitality, tourism, and sport businesses.
- Discover the benefits of becoming a bike-friendly business.