Tourism data and research
Information about visitors and tourism trends can help you plan and operate your tourism business in Queensland. Use the latest data and research to help:
- predict upturns and downturns in different areas of your business
- gain a better understanding of visitors’ preferences and dislikes
- successfully market your product to different types of travellers
- stay informed about industry trends and competitors’ strategies.
Finding tourism data
Access tourism data and research:
- Tourism and Events Queensland's consumer insights focus on consumer attitudes, behaviours and preferences in the tourism industry.
- The tourism data explorer is a compilation of interactive dashboards that provide users with access to a range of tourism data, including the regional overnight mobility dashboard.
- Tourism Australia's tourism-related statistics includes the Future of Demand research to support industry decision-making, and maximise business opportunities.
- Tourism Research Australia (TRA) conducts economic research and collects Australian tourism data through quarterly surveys covering:
- expenditure
- destinations visited
- activities
- accommodation
- transportation
- demographics.
- The Australian Bureau of Statistics provides data on tourism's economic contribution, which is used by TRA to publish the annual State Tourism Satellite Accounts.
Also consider...
- Learn about the DestinationQ partnership between the Queensland Government and the tourism industry.
- Read research on tourism’s special interest areas in Queensland and its regions.