Nature-based tourism including ecotourism

Nature-based tourism is a significant and fast growing sector in Queensland's tourism industry, ranking among top travel motivators for visitors.

Our national heritage and natural assets including Queensland's unique environment and wildlife provides us with a competitive advantage in the global market – but it must be appropriately protected, managed and developed.

Ecotourism is ecologically sustainable tourism in natural areas. It fosters environmental and cultural understanding, and appreciation for and conservation of nature.

As people become more ecologically aware and seek nature-based tourism accommodation, experiences and attractions, ecotourism will become one of the most important markets in Queensland's tourism industry.

This guide outlines ecotourism in Queensland, and highlights opportunities and strategies for businesses to take advantage of this market.