Marketing, advertising and promotion

Improve your business marketing

Our step-by-step guides, videos, calculators and templates can help you deliver effective marketing activities.

Visit the topics below, or start your marketing journey by:

Topics

Marketing strategy and planning

Write a marketing strategy and plan. Learn about branding, pricing, and using the 7Ps.

Marketing activities

Practical resources on different activities to promote, market and advertise your business.

Websites, social media and digital marketing

Manage your business's online presence and start doing business online.

Sales promotions and discounts

Explore our 8 sales promotion ideas. Use our top tips and profit calculator to assess your activity.

Business-to-business marketing

Read our practical B2B marketing tips. Learn about capability statements, networking, and trade shows.

Marketing health check

Understand your business's marketing capabilities and find opportunities to improve your marketing health.

Assess your marketing health

Understand your business's marketing capabilities and find opportunities to improve your marketing health.

Start the marketing health check

Tools and resources

Find more information on marketing support for your small business.

Marketing calculators

Use our interactive calculators to work out pricing for your products and return on investment for your promotions.

Downloadable templates

Use our templates to work out the marketing plan for your business and save them for future reference.

Marketing health check

Use our health check to assess your current marketing approach and find resources to improve your marketing performance.