Marketing activities
Our step-by-step guides provide information and resources on a range of different marketing activities for your business.
Watch our video on ways to advertise and market your small business.
Ways to advertise your business
Learn about types of advertising, how to plan an activity, what's involved and the regulations that apply.
Using direct marketing
Learn about different types of direct marketing and follow our steps and tips for running an effective activity.
Using trade shows, exhibitions and events
Learn how to select, plan for, and get the most out of business events.
Sales promotions and discounts
Explore 8 sales promotion ideas. Use our top 10 tips and promotion-activity calculator to assess your activity.
Managing public relations and the media
Explore different types of PR and use our 8-step model to plan your activities.
Using professional marketing services
Compare using in-house skills or outsourced specialists. Learn who to use, how to manage them and what to ask.
Marketing on a small budget
Learn how to promote your business with a limited budget. Find ideas for targeted and local area marketing.
Assess your marketing health
Understand your business's marketing capabilities and find opportunities to improve your marketing health.
Tools and resources
Find more information on marketing support for your small business.
Marketing calculators
Use our interactive calculators to work out pricing for your products and return on investment for your promotions.
Downloadable templates
Use our templates to work out the marketing plan for your business and save them for future reference.
Marketing health check
Use our health check to assess your current marketing approach and find resources to improve your marketing performance.