Marketing strategy and planning
Understand your market, your offer, your customers and your competitors before you spend money promoting your business.
Use our guides, templates and checklists to help you plan.
Watch our video on writing a marketing strategy and plan for your business.
Topics
Marketing basics for business
Review the 7 Ps of marketing. Use our free template to improve your marketing mix.
Writing a marketing strategy and plan
Follow our 6-step marketing strategy. Use our free marketing strategy and planning templates.
Identifying your competitive advantage and value proposition
Know your USP from your CVP and understand the value your business delivers.
Becoming a customer-focused business
Learn how to segment and target your customers. Read about mapping customer journeys and lifecycles.
Pricing products and services
Learn about pricing models and regulations, and use our calculators to work out ideal prices.
Branding your business
Learn about establishing a new brand or improving an existing brand for your business. Use our free brand strategy and marketing collateral templates.
Assess your marketing health
Understand your business's marketing capabilities and find opportunities to improve your marketing health.
Tools and resources
Find more information on marketing support for your small business.
Marketing calculators
Use our interactive calculators to work out pricing for your products and return on investment for your promotions.
Downloadable templates
Use our templates to work out the marketing plan for your business and save them for future reference.
Marketing health check
Use our health check to assess your current marketing approach and find resources to improve your marketing performance.