Downloadable marketing templates

Use our templates to help you plan your marketing and save them for future reference.

Know your customers

Complete the customer profile chart to better understand your target market.

Review the end-to-end interaction with your business from your customer’s perspective to identify gaps and opportunities.

Find potential gaps in the market. Get a visual idea of where you and your competitors lie relative to factors that influence buying behaviour.

Evaluate your competitors against key factors to find gaps in the market and see how you can stand out from the competition.

Clarify your competitive advantage and what unique value your business delivers to customers.

Consider the strengths of your marketing approach, where you can improve your marketing mix, and how you can deliver a unique customer experience.

Review your current use of marketing channels and identify ways to make this more effective.

Review your marketing material to ensure a well-coordinated approach and find areas for improvement.