Events style guide

Events submitted for publishing on the Business Queensland events calendar must meet our style requirements.

Content

• Know your audience and write to their needs.
• Use plain English – language that is clear and to the point.
• Avoid using jargon, technical language, buzzwords or 'marketing speak'.
• Use active voice.
• Use relevant keywords in your event details. This will help users find the event through search engines.
• Use hyperlinks to direct users to related content.
• Avoid repeating information you have already included elsewhere.

Structure

• Put the most important information first in your summary and description.
• Put key ideas toward the start of your sentences. This will help users scan your content.
• Use short sentences and paragraphs.

Formatting

• Use bullet lists to highlight key information and to help users scan content.
• Use bold and italics sparingly.
• Do not use underlines.
• Do not use all capital letters in your sentences.
• When you use an acronym for the first time, write the phrase in full and put the acronym in brackets.
• Do not include HTML or CSS.

Media

• Do not add images or other media to your event.